We’ve compiled a list of 10 recommendations to help you keep your paid and organic marketing initiatives on track, as well as protect your Instagram marketing strategies today and in the future. Let’s get started.
1. Consistently post
To attract followers and increase engagement rates, brands must be active – but how to buy instagram likes?
According to statistics, regular 1-2 postings every day is the sweet spot. As a result, your feed will remain fresh and current, and you will have more possibilities to draw attention to your material. Knowing when to post on Instagram is also important, especially when dealing with the algorithmic timeline on the platform.
Depending on the expert you listen to, recommended post times can vary dramatically. This inconsistency, which ranges from 8 a.m. to 9 a.m. or 2 p.m. to 5 a.m. for your first post to even 5 a.m. for your second, can cause serious uncertainty for content planners.
Take a look at National Geographic and FashionNova. FashionNova, a global online fashion company, averages 30 posts each day, or nearly one every 30 minutes! This may appear to be excessive, but the brand’s 17.3 million followers do not seem to think so. The engagement rate is 0.07 percent with this many followers.
National Geographic, on the other hand, follows a more traditional approach, posting up to 5-7 times per day. With 135 million followers, their 0.24 percent interaction rate is a huge success.
What’s the takeaway? Two hugely successful brands with two very distinct marketing tactics.
As a result, there’s no one-size-fits-all solution for the optimal time or amount to post on Instagram.
What you should do is use the Insights function of your Instagram Business or Creator account to discover your own followers’ Instagram behaviors.
This allows you to determine when your followers are most active and plan your updates accordingly, ensuring that your posts remain at the top of their feeds.
2. Instead of preaching, tell stories.
Instagram is flooded with substandard brand messaging that overlooks the fact that the social media platform is supposed to be a “visual inspiration tool.”
Instead of merely preaching marketing messages to your audience, you should fascinate them with graphics, video, and text.
Instead, become a storyteller and offer’micro-stories’ through your descriptions, videos, Instagram stories, and profile to enhance interaction.
People today yearn for connection, and storytelling is one way to provide that. People are considerably more inclined to buy into your material and share it with their friends if they have an emotional connection to it.
Follow Instagram storytellers like Airbnb, Red Bull, Lego, Patagonia, and Nike for inspiration. You can also use these examples to help you get your creative juices flowing.
Sharing user-generated content that resonates with your business is one approach to include elements of storytelling into your Instagram strategy. Another option is to use your captions to tell a story.
Longer captions with elements of storytelling and authenticity are especially effective because they make brands appear more real and allow them to form deeper connections with their target audience.
Wordy captions can also stop scrollers in their tracks and enhance the amount of time they spend looking at your content if done correctly.
Long captions have become somewhat of a fad, thanks to influencers who utilize Instagram captions as microblogs.
“Micro-blogging captions are excellent because they’re incredibly engaging, help you in the algorithm, and drive saves & shares,” says Instagram influencer Christina Galbato, who has worked with companies including Revolve, the Four Seasons, and Olay.
Long captions are part of a greater shift towards authenticity, and they lend legitimacy to a platform that has been attacked for being overly shallow.
This transition is slowly being noticed by brands.
Take, for example, Patagonia. The sustainable outerwear business is a superb storyteller, with content on the environment, nature, and outdoor sports aplenty on its Instagram account.
Patagonia chose an interesting caption regarding the protection of indigenous places in Canada in this case.
Another fantastic example of superb narrative is Airbnb. Stories are used by the brand to highlight unusual hosts, experiences, and destinations.
What is the takeaway? Provide content that aligns with what your audience cares about or helps them with their problems, rather than just posting product shots and sales pitches. Utilize a variety of content formats, including stories, IGTV, videos, images, and captions.
3. Create a powerful brand
For businesses looking to increase brand exposure on Instagram, clarity, inventiveness, and consistency are essential. A random, unpredictable approach just does not work.
Concentrate on key areas like as displaying your profile, developing style trends that keep your photographs looking new, and perfecting hashtag usage. To increase engagement and loyalty, you should connect with your followers on a frequent basis.
You can convey a positive and consistent brand to your target audience by mapping out your procedures and brand best practices for Instagram.
4. Keep your Instagram feed visually consistent.
Instagram is a graphically-focused social media platform that encourages visually appealing content. Despite the fact that glossy perfection is out of style, visual content will always be at the center of Instagram.
Users today are drawn to genuine speech and a variety of viewpoints.
The use of candid photographs, subdued, earthy tones, and a low-key editing technique has replaced the use of high-saturation filters and perfectly positioned avocado toasts.
Reducing highlights and increasing brightness without changing the colors themselves is a common aesthetic, resulting in a natural look. Some even opt for a “no-edit edit.”
However, having a visually consistent feed is more crucial than adhering to any particular editing style.
According to a WebDam social media survey, 60 percent of the best-performing Instagram firms have a consistent look across all of their posts.
Your appearance should be consistent with your business identity and appealing to the target audience.
Take, for example, the Five Minute Journal. Their feed, like their brand, conveys a sense of peaceful, deliberate thinking.
Glossier, on the other hand, is consistent and genuine, publishing candid and natural product shots, closeups, and memes. Their content appears down-to-earth and approachable without fancy editing or professional photoshoots.
Using photo editing programs like VSCO Cam and Adobe Lightroom to get a consistent aesthetic (whether you’re striving for a polished vibe or the no-edit edit) is essential. Apps like Huji Cam, which purposely add grain and dust to your images, can also offer you a desirable look, which is especially popular among Gen Z.
5. Select the appropriate hashtags
Choosing the right hashtags for your Instagram posts might mean the difference between appearing at the top of the feed or disappearing completely.
If you choose hashtags that are too broad — such as #holiday or #fashion — your post will be competing with millions of others. Instead, discover the perfect hashtag for connecting with your targeted fans by combining popular and industry-specific hashtags.
Investigate each hashtag for the best results. If your material matches the type of content and the quantity of likes on the top-performing posts, you’ve found a winning hashtag.
It’s also important to consider the number of hashtags you use. While Instagram permits up to 30 tags per post, a slew of tags beneath your caption can appear untargeted and unprofessional. Some claim that postings with more than 11 hashtags generate the highest engagement. Even one hashtag can boost your post’s engagement by up to 12.6 percent.
Determine how many hashtags your competitors and industry influencers normally use to assist you determine the optimal quantity for your business, then experiment with different hashtag volumes on your posts until you reach your sweet spot.
Keep in mind that Instagram’s algorithm penalizes “spammy” activity, so vary the amount and type of hashtags you use to avoid this.
Similarly, double-check that the hashtags you chose are exactly what they appear to be. Some corporations have found themselves in awkward circumstances after inadvertently using hashtags that belonged to specific internet subcultures and communities.
A good Instagram marketing approach frequently includes a branded hashtag.
A general branded hashtag is the best place to start. It should be short, memorable, and contain some sort of your brand name. Consider Frank Body’s #FrankEffect or Colour Pop Cosmetics’ #ColourPopMe.
A branded hashtag can help you increase the visibility of your content, attract visitors to your profile, and build a stronger community around your business. It will also aid with the organization of your content, making it more accessible and trackable.
Put the hashtag in your bio so that everybody who visits your profile may see it.
Nobody says you have to use only one hashtag. You can also use hashtags to promote a campaign or competition, highlight brand ambassadors, or encourage user-generated content.
Take, for example, the athleisure brand Athleta. The hashtag #PowerofShe was chosen by the company because it aligns with their purpose of empowering women.
Another example is West Elm, which uses the hashtag #mywestelm to promote its furniture. By promising to publish the finest photos, the hashtag promotes user-generated content.
6. Pay special attention to user-generated content
For marketers, user-generated content on Instagram is the holy grail. Because the material is developed and authorized by your audience, it allows followers to engage more intimately with a business while also lowering marketing expenditures.
It’s a strategy that’s worked for the most successful user-generated content projects. Starbucks’ #RedCupContest, for example, is a great example of turning followers into brand evangelists.
The promotion, which runs every December, urges fans to submit imaginative images of Starbucks’ famed red Christmas cup. To date, the hashtag has received 37,000 entries, so it’s safe to say it’s a success.
User-generated material can be beneficial to almost any industry. Take, for example, Santander’s ‘Prosperity’ ad.
By asking short user-generated clips from followers, the campaign tapped into the emotions and humor of ordinary life, which were then compiled into a video clip on what prosperity meant to its customers.
The end result was a touching and memorable ad that helped to improve the brand’s image.
7. Experiment with all of Instagram’s video formats.
Although a picture is worth a thousand words, a video is worth 1.8 million.
While Shakespeare fans may scoff at such a statistic, there is no denying the effectiveness and popularity of online video material. Instagram understands this and provides a variety of video solutions for marketers to use.
Make the most of each video format, from Instagram Stories, which may combine videos and stills into a single ad, to standalone 60-second films, which are perfect for long-form stories.
Consider using Instagram stories’ live video option for a Q&A or big reveals about new products or services, or utilize a pre-recorded ad to give your fans authentic, behind-the-scenes stories to boost Instagram engagement.
Instagram Reels are the shining star on the platform these days, as the platform tries to compete with TikTok.
8. Make use of Instagram’s closed captions and video subtitles.
According to Instagram, 60% of stories are watched with sound on, with the remaining 40% being viewed silently.
With video increasingly dominating the online world, audio has become a second-class citizen, with many users opting to watch videos without sound. It’s for this reason that subtitles have become so important for marketers, as they allow fundamental messaging to be provided on-screen with pictures.
Captioning videos increases average video view times by 12 percent, according to research from Facebook (Instagram’s parent firm). Messaging efficacy is also greatly improved, with an 82 percent success rate compared to 18 percent with sound on and no subtitles. According to another poll, 80 percent of individuals indicated captions would encourage them to watch the entire movie.
You can either build your own dedicated captioning file or produce an auto-captioned video on Facebook that you can save and share to Instagram (though be sure to double-check any captioning for problems). Go here to learn more about how to add closed captions.
While no one can deny the power of captions to draw attention, they aren’t currently included in Instagram’s best practices for stories.
The majority of tales are still watched with the sound turned on. And, once a user turns on sound, it stays on until they turn it off, so it’s still crucial to invest in good sound.
9. Turn on Instagram Reels.
When it comes to videos, have you taken advantage of Instagram Reels? This video feature has been around since last year and has gained a lot of traction on Instagram. It’s a clone of TikTok’s amusing films that allows your brand to engage with the community in 30-second snippets.
The program allows you to experiment with creative tools and add effects and music to your video so that it becomes an Instagram superstar.
Allow yourself to be imaginative and use your Instagram reels to demonstrate your brand’s authenticity. You could, for example, open the curtains and display what goes on behind the scenes in a fun way. Here’s a Sephora example:
Instagram Reels may be a terrific place to showcase your company, from short tutorials to introducing your team to teaser product videos. GoPro has a wonderful example of how to use this function to showcase visually appealing user-generated content.
Instagram has launched Reel Ads, allowing you to invest in reaching and engaging with your audience even more effectively. If you’re interested in learning more about Instagram Reels, start with this beginner’s guide.
10. Use Instagram’s augmented reality filters
With its Spark AR Studio, Instagram made it possible for anybody to create AR filters. Since then, augmented reality has taken over the app, with some of the finest filters receiving over a billion views.
While AR filters are still largely popular among younger users, the sector is booming, and many brands are preferring to create their own.
Take, for example, NARS cosmetics, which created a series of filters that allow users to visually test on several lipstick colours.
Instagram AR filters have recently progressed beyond just adding effects to your face.
The most popular AR filters right now are all about color grading and video enhancement. As with adding a filter to a photo, you can also add an AR filter to your movies to make them more beautiful.
Create AR video effects for your followers to experience your product or replicate your visual style as a brand.